On October 20, 2025, the China Wind Power 2025 (CWP2025) Conference and Exhibition grandly commenced at the China International Exhibition Center in Beijing. Centered on the theme “Advancing Global Energy Transition, Collaborating for Sustainable Development,” this edition gathered nearly a thousand enterprises spanning the entire wind power industry chain alongside global experts to chart a new chapter in the sector’s green and low-carbon development.
As a key partner to leading wind power enterprises, SKF showcased cutting-edge perspectives and innovative technologies at CWP2025. The company continues to collaborate with customers in building a secure, stable, mutually beneficial global wind power industry chain and supply chain system, contributing to advancing the global energy transition and achieving the dual carbon goals.
At this year’s CWP2025, Dr. Wei Hua Qian, Vice President and Chief Technology Officer of SKF China, was invited to participate in the Entrepreneur Forum themed “Opportunities and Challenges for China’s Wind Power Supply Chain in the Global Fight Against Climate Change,” where he shared his in-depth insights.
Strategic Upgrade
From Cost to Value: Technology Leads the Future
Dr. Qian pointed out that as China’s wind power industry transitions from rapid growth into deeper waters, high-quality development has become a shared consensus. When expanding overseas, enterprises should move beyond the mindset of “single-purchase cost” and instead adopt a “total lifecycle cost” perspective to create long-term value and competitiveness for customers.
Regarding intensifying overseas price competition, he stated bluntly: “Cost is merely one dimension of competition. The true core lies in technological innovation and value leadership.” Only by continuously driving technological advancement and introducing new technologies and concepts to international markets can enterprises establish differentiated advantages, escape price wars, and achieve sustainable, healthy growth.
Win-Win Collaboration
Deepening Partnerships to Accelerate Brand Globalization
Facing complex market entry barriers and stringent certification systems overseas, Dr. Qian advises Chinese wind turbine manufacturers to prioritize deep collaborations with globally influential core component brands during their internationalization journey. Take SKF as an example. Leveraging its mature international standards system and global supply chain network, SKF can support Chinese enterprises in validating and testing critical wind turbine components, ensuring they compete on equal footing with European and American counterparts in overseas markets.
Dr. Qian also emphasized that the global expansion of the wind power industry is not a solitary endeavor but a collaborative journey involving upstream and downstream players across the supply chain. SKF has been deeply rooted in the Chinese market for years, having journeyed alongside wind power clients through industry iterations and weathered intense competitive pressures, accumulating rich theoretical and practical expertise. Against the backdrop of supply chain diversification, for Chinese wind power enterprises accelerating their globalization, leveraging top-tier overseas suppliers like SKF and partnering with them for global expansion represents an efficient and pragmatic path to achieving global ambitions. “This approach not only leverages complementary strengths in localization, market rule understanding, and brand influence but also helps Chinese companies transition from ‘exporting products’ to ‘exporting brands and services,’ accelerating their evolution into true multinational corporations.”
Looking ahead, SKF will continue to lead with innovative technologies and sustainable development principles, collaborating with industry partners to drive high-quality growth in the wind power sector. We will inject sustained momentum into the global clean energy transition, helping build a more resilient, green, and mutually beneficial energy future.
About CWP2025 This year’s conference brings together over a thousand companies and nearly 120,000 professional attendees. It focuses on the entire wind power industry chain, extending into hydrogen energy, offshore engineering, and new energy storage sectors. A specially curated exhibition on the achievements of wind energy development during the 14th Five-Year Plan period will be featured. Through forums, conferences, and other activities, participants will explore new directions for the wind power industry during the 15th Five-Year Plan period.